We believe that each of our clients already knows what the brand will be like. Our task is to remove the surface layers, to discover and put into words the deep uniqueness of the project. And then translate it into a precise and finely crafted design.
And below is how it all happens in practice....
It all starts with communication. We are not fans of complicating things because only in simple, but at the same time attentive communication, we really hear and understand each other and formulate a specific task together. This is the first step.
I. With empathy
It all starts with communication. We are not fans of complicating things because only in simple, but at the same time attentive communication, we really hear and understand each other and formulate a specific task together. This is the first step.
At the second step we activate all creative force: we conduct research, clothe meanings in metaphors and find a precise visual form for them. This is often the process of our co-creation.
II. Via engagement and active imagination
At the second step we activate all creative force: we conduct research, clothe meanings in metaphors and find a precise visual form for them. This is often the process of our co-creation.
At the last step, we systematize and refine the result: we collect all the elements into a handy guide in the case of identity, work out the smallest details in the case of printed matter, check every pixel in the case of a website. The design should shine, jingle and inspire. At the same time, it should be a real practical tool, for the use of which we will formulate a clear manual.
III. To a pragmatic and inspiring result
At the last step, we systematize and refine the result: we collect all the elements into a handy guide in the case of identity, work out the smallest details in the case of printed matter, check every pixel in the case of a website. The design should shine, jingle and inspire. At the same time, it should be a real practical tool, for the use of which we will formulate a clear manual.